Built In analytics
Pay per click provides you with tools to measure an ad as well as tools to test different types of ads. All which help paint a clear picture of your marketing campaign.
Pay per click allows for targeted ads to the ideal customer based on search behavior and many other metrics. As well as targeting specific audience at your request.
Set up new marketing campaigns in as little as a day. A good campaign with good ads and a big enough budget can lead to results overnight.
Not only will people who click through see your brand name but also the more your ads pop out the more your brand name can be seen and stuck in peoples minds.